The word “neon” comes from Greek and means “new gas” referring to a rare gas obtained by liquefying air. It was French inventor George Claude who created the neon tube in 1910, marking the beginning of neon advertising. The phenomenon caught on quickly, and in 1923, neon tubes reached the US, becoming popular in outdoor advertising. Because of their visibility in broad daylight, neon tubes were called “liquid fire”.

In the Republic of Moldova, neon advertising appeared a few decades later, in the 1990s. Here, neon advertising is highly sought after because of its characteristics: a light source with a wide range of colours that are long-lasting and affordable.

Neon advertising is part of outdoor advertising, and its advantages are diverse:

• Neon signs stand out for their durability and resistance to temperature variations, outperforming other lighting methods.
• They can be used both for internal illumination and as a distinct element of illuminated advertising.
• Neon advertising offers flexibility in shape, size and colour, capturing the attention of any viewer.

Neon advertising is a creative, attractive and always trendy form of promotion. It is an effective way of attracting attention and stands out for its flexibility, durability and ability to add a special visual element to the advertising landscape.